Prepping for the Writer's Dice Kickstarter: Part 2 - The Video


So you've heard my usual advice for making a Kickstarter video. All that still applies. Here was my strategy for this video in particular.

I was greatly inspired by Trey Parker and Matt Stone's lesson to NYU writing students in which they shared their technique for outlining a plot. In their lesson, they break out each beat so there's always a "therefore" or a "but" in between. That makes a naturally flowing sequence of events. It's a great lesson and one that fits seamlessly into the main appeal of Writer's Dice, to select the most meaningful words to connect each beat.

Normally, I'd start off a Kickstarter video as if it were a short 30sec commercial for the project. This time, I decided to neatly present that writing lesson into a cute tutorial, something like Common Craft or One-Minute Science. Megan and I brainstormed all the ways we could present this lesson: Stop-motion props? Stock art with silly voices? A sketch with actors in costume?

Finally, I settled on using the papery figures from Do: Pilgrims of the Flying Temple. You might recognize the girl with hair buns from the examples of play in the latter half of the book. I dreaded the thought of animating in Flash, though. Surely there would be an easier way to do this.

I ended up recording a screencast from Photoshop. I just moved the individual layers around as needed. I hid the mouse and cursor during the export, then I brought together those screencasts in iMovie and sped them up about 2000%... yes, literally 2000%. Essentially, I was using the same stop-motion technique as a Common Craft video, but entirely on the computer. I wrapped up the video with a description of the dice and long close-up shots of the dice prototypes.

The video is titled "How to Write the Plot for your Story" in the hopes of capturing some SEO in the last few weeks leading up to 2011's NaNoWriMo. The whole video is designed to be (hopefully) edu-taining enough to be shared on its own, thus drawing more eyeballs to the Kickstarter campaign.

Comments

Post a Comment

Popular posts from this blog

5 Graphic Design and Typography Tips for your Card Game

Image
Chris Farrell of Illuminating Games just wrote a thorough critique of card games setting their body text to be so small that they cannot be read at arm's length, let alone across the table. Here's an excerpt, but the whole thing is worth a read for any would-be card game designers out there. (Myself included.) Break out your copy of the base set of Dominion, and look at the Chapel. This has a text box roughly 3.5cm by 4.5cm. It's got a single line of text. That line of text is 1 (one) millimeter high. 1mm! For me, it's only clearly readable at half an arm's length even in the bright light of day. (...) Compare this to a more sane game like Glory to Rome, where the font size is 2-3 times as large (text is 2mm high, keywords 3mm and usually highlighted). I can generally read Glory to Rome cards across the table, and can certainly see the important keywords. To heap insult upon injury, not only does Glory to Rome have far more legible text than Dominion it also has...
Read more

Low-High Dice Game

Image
A dice game inspired by the stock market (and playing lots of Martian Dice). Roll a bunch of dice and choose which sets to keep. Choose your strategy wisely! Stuff You Need Two-to-Six PLAYERS A PENCIL and PAPER to keep score Thirteen standard six-sided DICE How to Play The shortest player takes the first turn. On your turn, first roll all thirteen dice. Several dice will have matching results. These are called SETS. (A single die result is a set, too.) You must choose a set to keep. For example, your first roll results are 111124445555 . The sets are four 1 s, one 2 , three 4 s, and four 5 s. After keeping a set of dice, lock them up in a row. This is called the GOOD TRACK. For example,  you could keep the set of four 1 s, one 2 , three 4 s, or four 5 s . You decide to keep the four 1 s and line them up in your good track. After keeping a set, you may end your turn or re-roll the remaining unlocked dice. When you re-roll, immediately set aside any results tha...
Read more

One Thing to Avoid in Game Design

Image
When game designer Paul Peterson was interviewed for the upcoming Titans Series of games from Calliope Games, there was one segment at 1:55 that really caught my attention (emphasis mine): "A couple years ago I was teaching people how to play Guillotine and I hadn't played in a while. The first thing I did was say, 'The first thing you gonna do when you open your game is you look through this deck and you take this card.' I pulled out the Callous Guards card and threw it over my shoulder. Everybody laughed. I said, ' That's the biggest mistake I ever made as a game designer in my life.'" Oof. Those are strong words. What's the big deal? For context, the game Guillotine is all about collecting the heads of French nobles during the revolution. There is only one guillotine, with a line of nobles waiting for their grim fate. On your turn, you play action cards to change the order of the line, then take the Noble card from the front of the ...
Read more