Like everyone else late last year, I got pretty hooked on Marvel SNAP. But enough ink has been spent praising the elegant gameplay, clever wagering strategies, and rather generous business model. I'd instead like to highlight the logos! The little names you see on every card in the game. Having worked on several Marvel card games in the past two years, I've certainly considered giving every card their own masthead name like this, but the challenge is always three things:
- Not every character has an iconic masthead to pop onto the card. Some characters have just not headlined their own comic series, so there's no precedent for their logo.
- We have limited graphic design resources that need to be spent on boards, rulebooks, tokens, packaging, marketing, and web. There's just not room in the pipeline to make a whole new brand logo for each character.
- Even if we had the bandwidth to do it, space on our components is so limited that a big masthead would cut into valuable real estate. Plus it's an extra variable to manage in our automation process.
When you have decades of comic history backing up a character's brand, it's wise to take advantage of it, rather than fighting it.
Not much else to say with this group. I just want to compliment their decisions here. They opted to keep existing logos when they were available. In some cases, I wonder if they would have preferred to make a new logo, but I think it was smart to capitalize on existing brand equity.
The Long Names
That presents a problem for logos where the negative spaces have not been filled in. The bottom border resting behind the logo may give the appearance of a
You can especially see this in long names with compressed typefaces, like the logo for Taskmaster. The grey of the basic border almost exactly matches the grey of Taskmaster's logo. A thin stroke and shallow drop-shadow helps set it off from the border, but it's not quite enough.
Nightcrawler gets the better deal here, since his masthead is completely filled in and contained by an outer black shape. That lets the light text be legible and blocks out the lower border.
Negasonic Teenage Warhead has to be one of the very longest names in the game. (Heck, one of the longest names in the entire Marvel superhero roster.) They pretty much had to use a compressed font. Further, added a stroke just thick enough to enclose the negative spaces within the A and G. I do wonder if the NEGASONIC is stretched out wider than the font was originally drawn, which is something I'd normally oppose. Hard to tell, so I guess it's just right.