Using Game Fiction in Unlockable Kickstarter Rewards


Now, about that $100 price point in yesterday's post. Board games are expensive to produce in small volumes. By being clear that these are rare, boutique prototypes, I hope that price for a physical copy is a little less painful. There is a way around this, though. If the campaign is extraordinarily successful, we could produce prototypes more affordably and pass the savings to the backers.

200%: The Fleet Raids the Fringes of the Empire. $45 backers get the benefits of the Free Citizen reward level. Any backers $50 or over get a digital bundle of the game's raw production files.

300%: The Fleet Leads a Revolution on the Core Worlds. $40 backers get the benefits of the Free Citizen reward level. Any backers $50 or over get a digital bundle of the game's raw production files. This also unlocks a video demonstration of the game.

400%: The Fleet Conquers the Imperial Capital. $35 backers get the benefits of the Free Citizen reward level. Any backers $50 or over will get a digital bundle of the game's raw production files and a video demonstration of the game. The highest backer will also get 20 hours of Daniel Solis' time to do art direction, layout and branding consultation for one project. (Details to be negotiated.)

As you can see, the unlocked rewards here aren't necessarily more expensive to offer. The digital files would already be made for production, so making them available to backers costs nothing extra except maybe bandwidth. The video demo costs time to produce, but also gives an opportunity to show off a good prototype. And that offer of 20 hours? You can do that too if you have some special skills you can offer to one lucky backer.

As you set your own milestones, it never hurts to be optimistic. Want to go as high as 500%, 600%, even 1000%? Go right ahead! Just make sure the unlocked rewards are affordable for you to offer to that many people.

» Photo: CC BY-NC-SA Miguel Villasis

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