Fred Hicks discusses the odd brand juxtaposition of Evil Hat's logo on kid-friendly products like Happy Birthday, Robot!:
"It ends up being a little weird to grab hold of a copy of HBR, flip it over, and see an aggressive, shark-teeth-baring evil hat glaring at you from the back cover."
Working together again on Do: Pilgrims of the Flying Temple, and looking forward to future products, Fred saw a need to evolve Evil Hat's logo and branding a bit. Offered a few quick ideas, mainly to streamline the hat's silhouette, use the brim as a mouth, and use a less horror-themed typeface so the hat takes the spotlight.
Fred just posted the new logo suite and it looks great. It retains Evil Hat Production's essential brand, but sets up the company for a long and prosperous future. Look for the new logo on Do. :)